Oregano’s Pizza Bistro

Oregano’s was a tremendously fun client to work for. The tone of Oregano’s was a bit cheeky and in your face, they wanted to keep their sense of humour but realized they weren’t hitting their main demographic; socially active mothers with families. We were tasked to tone back the sexual innuendoes and drug references but create some headlines poking fun at the massive size of the Italian family portions.

While we were at is we updated their look focusing on the already existing colors and type faces.

Role: Art Direction / Copywriting / Production Design